American Casino Entertainment Properties Awarded “Best Innovative Campaign” by Las Vegas Interactive Marketing Association for “Take Vegas Back” Initiative
December 28, 2015
“We are very grateful for the recognition that this award gives us,” said Michael McNamee, Vice President of Marketing. “It was truly a property-wide effort creating the success that ‘Take Vegas Back’ achieved. And in this case, special recognition should go to our digital team, led by Lou Ragg and John Svoboda, for their efforts.”
The STRAT Hotel, Casino & SkyPod’s “Take Vegas Back” campaign, which was a comprehensive communication campaign, with television, digital, radio, billboards and magazine ads throughout the region and Canada, debuted in February 2015. It speaks to consumers in an emotive way to highlight the idea that guests don’t need to spend a fortune to have a great experience in Las Vegas. And by joining the The STRAT Hotel, Casino & SkyPod’s movement to “Take Vegas Back,” consumers can have a great Vegas experience at a great value.
Launched in 2004, Las Vegas Interactive Marketing Association’s goal is to educate the local interactive marketing community with current trends in advertising and marketing through a network of leading Las Vegas professionals including marketing directors, account executives, publicists and media buyers.